From the blog of...
Ken and the Art of Entrepreneurship
- A good pitch is something to be reckoned with.
- Mon, 15 Apr 2013 15:09:36 +0000 - PR offers an impressive array of tools – press releases, media alerts, contributed articles, op-eds, press conferences, speaking engagements, etc. – to help you get your story across. But the pitch, to borrow from Douglas Adams, is “the most massively … Continue reading →
- What’s your PR strategy?
- Thu, 11 Apr 2013 17:00:33 +0000 - Public relations (PR) is a two-way conversation involving a series of carefully orchestrated tactics that enable an organization to present its image to the public via people with influence over the public. These “influencers” include a variety of potential targets, … Continue reading →
- Marketing Requires a Constant Drumbeat of Activity
- Mon, 30 Jul 2012 16:06:27 +0000 - “Measure, measure, measure, Aha!” That was Eric Rodenbeck’s message at last Friday’s Creative Mornings/SF event. Creative Mornings is a monthly breakfast lecture series for creative types, and Eric, the lecturer, is one of the founders of Stamen Design, a design … Continue reading →
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2Bridge Communications helps small and growing businesses reach the next level through strategic positioning, public relations, social media, business development, and marketing consulting services.
We use traditional communications tools and tactics to reach the media and other critical influencers, and we leverage social media channels to stimulate conversations and to enhance your reputation in the marketplace.
Your Story:
We tell your story to the public. The story centers on who you are your founders, your team, your history, your values, your vision, and your unique way of delivering your products and services. We listen to you to make sure we've got the story right. Then we position you where you need to be so your story gets heard.
Your Results:
If you don't achieve business results, then we don't either. You might be getting great press, but if it's not advancing your business goals, we're missing the target. 2Bridge works with you to set expectations based on the achievement of measurable business goals.
Our Approach:
2Bridge Communications begins every client engagement by conducting stakeholder interviews, analyzing the market opportunity, and researching the competition. Then we translate the results into a strategic message platform, which becomes the foundation of your ongoing communications plan.
We gear the communications plan to helping you achieve business results. For new businesses, we establish a baseline of media placements, events, and online activities to generate brand awareness. For established businesses, we develop a targeted campaign with measurable business goals and objectives, such as online engagement, growth in sales, new customers, new market penetration, new image, customer satisfaction, and enhanced reputation.
2Bridge Communications helps clients stay ahead of the ever-changing reality of the marketplace.
Call today for a free consultation.
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